coiai Logo

This article is an English translation of the original Japanese post. Read the Japanese original →

How to Fix the Google Analytics "invalid parameter: 'site_id'" Error

August 22, 2024

Categories: GA4 · Tags: GA4, WordPress

What Is This?

If you're using Google Site Kit on WordPress, you may see the following error when clicking the settings button after a plugin update, etc.:

invalid parameter: 'site_id'

Here's how to fix that.

How to Fix It

From the WordPress sidebar on the left,

go to Tools / Available Tools.

Open that tab and you'll see a "Reset Site Kit" button.
Click it, and you can set everything up from scratch, which resolves the issue.

How to Fix the Google Analytics "invalid parameter: 'site_id'" Error | coiai Inc.